NBC, Disney and Comcast are going to create an advertising platform based on the blockchain

NBC, Disney and Comcast are going to create an advertising platform based on the blockchain

Television advertising is often the most effective method of attracting the largest audience. But to date, the possibilities in planning advertising campaigns, organizing and buying advertising are quite small. Therefore, Comcast, together with companies such as NBC, TF1 Group and others, plans to develop the Blockchain Insights Platform, which will be launched in 2018. This solution will allow advertisers to analyze customer data and anonymously compare them. This approach will help determine the influence of certain advertisements on any advertising of the goods. The platform will use the registry allocation method. This technology allows you to significantly increase the effectiveness of visual advertising. It also provides a high level of security for information about customers.

The technology of blockchain is very actively used in various spheres. This can be confirmed by the decision of Bitfury and Risk Cooperative to introduce this technology into the insurance industry. This also affected the mortgage securities market. Many companies that occupy high positions in the financial market decided to start using blockchain In connection with the high interest in this technology, the European Commission decided to create a special unit that will investigate the blockchain.